Successful Web Reputation Management

Online reputation management uses integrated marketing strategy combining branding, public relations, legal tools, and effective search engine optimization. The objective of Internet based Reputation Management is to build and spread goodwill for customers, while ensuring higher rankings & indexing in top search engines for all high priority web assets like corporate websites, product and services blogs, micro-sites… Top search engine rankings and optimized visibility are essential for good publicity as they aim to push any bad publicity published on the Internet further down the results...

Credibility : Shall I use my real name or my nickname ?

One of the most asked question sent to us is: When I publish an article on the Internet, shall I use my real name or my nickname ? One of the most important issue of the Internet, is the authentification of the information source. Most of the bloggers, acting as professional authors on the web, whereas they’re either authors or news analysts, should make the choice to sign their articles with their real names. Instead of using a “no name” nickname, giving their proper name would offer a relative credibility of the information to their readers, and helping to relay the message they want to...

About me

I’m the Managing Director of Hington Klarsey UK.

I’m a dynamic internet professional with extensive experience in providing groundbreaking business strategies, proposing communication solutions, and managing or re-establishing companies’ web reputation and protecting their corporate identity in France, Luxembourg and UK.

On my blog, I will comment and answer all of your questions about the leading companies’ communication strategies, and today’s huge potential of the world wide access to the Internet.

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